The event was a massive success for Warner Brothers, drawing in over 2,400 SXSW attendees and generating 35.4 million impressions on Twitter and Instagram.
#Oculus blog introducing deepfocus movie
The shop was redesigned with decor from the movie and staffed with a team of Harley Quinn lookalikes to draw people in.
#Oculus blog introducing deepfocus free
Their team temporarily converted a tattoo shop in downtown Austin into Harley Quinn's Tattoo Parlor, offering free temporary and permanent tattoos inspired by the film's characters to anyone who was interested. When Warner Brothers wanted a unique way to promote the Suicide Squad movie at SXSW, they turned to the experiential ad experts at Milwaukee-based GMR. "It's not about a brand just being the logo it's about giving the consumer an awesome experience from a brand." Example: SXSW 'Suicide Squad' Tattoo Shop Pop-Up "We pride ourselves on getting those people who think they know better, who can see right through the traditional side, and hit them in a cool, unique way," Conway said to Adweek. So what makes experiential marketing so powerful? Casey Conway, a founding partner of Say OK - the agency behind experiential work for brands like Google, Microsoft, and Converse - says it helps brands relate to people who don't typically connect with traditional advertising mediums. And agencies rose to meet this growing demand.īig brands like Coca-Cola, Google, and Anheuser-Busch sought out agency partners who specialize in creating brand experiences that woo participants and generate buzz on social media. 4 of the Biggest Advertising Trends of 2016 1) Experiential Marketingįrom branded pop-up shops to larger promotional events, brands definitely embraced experiential marketing in 2016. See which trends fueled some of the most creative ad campaigns, and start planning your first 2017 campaign.
The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before.īefore we see what 2017 has in store, let's take a look back at some of this year's most impactful advertising trends.
0 kommentar(er)
